Testimonials

Read testimonials from people I have been collaborated with.
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In the 15 years I have been collaborating with a variety of people on different projects. I have asked some of these people to leave a testimonial about their experience of working with me and the quality of work performed.

“Raffaella was a great asset to my team as we rolled out SEM campaigns across complex segments and markets onshore and offshore. We achieved strong ROI thanks to her data-driven approach, ongoing advice and responsive work style.”
Joseph AlessiMarketing Manager - TAFE INTERNATIONAL
“I have worked with Raffaella off and on for over 2 years. She has a great understanding of SEO and is always a trusted and reliable resource for strategic or business as usual deliverables.”
Sam MurrayHead of SEO - Razorfish
“Raffaella has been a pleasure to work with. She is an expert in her field, very organised, her work has always been on time and to the highest quality standards. I very much enjoyed working with Raff and would highly recommend her to anyone who requires a skilled, professional SEO expert.”
Kerstin HoefnerHead of SEO - GroupM
“Raffaella’s SEO knowledge is impressive. Working closely with her on a large project I saw she was able to identify issues quickly and communicate them clearly to all levels of management. Her expertise was comprehensive, often highlighting the depth of collaboration needed across marketing teams to see the best SEO results possible. She is very reliable and a pleasure to work with.”
Amy BroadfootManaging Director
“Raffaella is great at search. Sometimes out-sourcing to an agency is the right model for a digital business, and sometimes it pays to “own” it – Raffaella came to news.com.au when we were looking to bring our search spend in-house, and her deep experience in both SEM placement and SEO expertise meant that we drove more traffic than previously at a much lower cost. Raffaella then introduced us to new sources of traffic in the search space to create incremental audience. Her up-to-date knowledge of SEO best practice reaped dividends in a period when Google was making large changes to its algorithms, and her ability to work through these changes with the product, content and analytics teams meant we were able to implement nimbly.”
Thomas TaylorHead of Product - News.com.au
“Raffaella is very knowledgeable about SEO. She is professional and extremely thorough in the presentation of her research and analysis. I have enjoyed working with Raffaella and would recommend her to any organisation looking for an SEO expert.”
Susie RedfernProfessional Copywriter - TAFE NSW
“Raffaella has always been a pleasure to work with. Her work has always been on time and to the highest quality standards. I would be happy to recommend Raffaella to anyone requiring SEO expertise.”
Peter DimakidisSenior SEO Manager - Columbus
“I worked with Raf while at Columbus when we needed a freelancer for SEO work. She was always personable and delivered work on time to a very high standard. I would have no hesitation in recommending Raf for anyone requiring SEO expertise.”
Karen LewisHead of SEO - Columbus
“I recently worked with Raffaella to put together a recommended SEO approach for a client. Raffaella did a fantastic job of creating a strategy that addressed existing deficiencies while leveraging the strengths of the company. Raffaella is knowledgeable and easy to work with. I would recommend her to businesses looking into SEO and SEM.”
Edward HarweyProduct Manager Hoyts Cinema Project
“I have been working with Raffaella for a couple of months and found she is a very talented SEO expert. She works well with clients and provides great guidance to help improve their website. She also provided a very detail guide on how they should structure their IA not only to increase SEO but also increase usability. I would highly recommend her to anyone wanting a highly skilled, professional SEO expert, she really knows her stuff.”
Sarah CrookeSenior Account Manager - Amnesia
“Raffaella and I have collaborated on several projects together during our time in Bruce Clay. She is well versed in all facets of SEO and her strong points include Strategy, Mobile and Video. I admire her passion, can-do attitude and willingness to assist those around her. She is also affable and has a great sense of humour. I’d recommend her to those wanting to take their SEO efforts to the next level.”
Cheeck FooSEO Manager - Bruce Clay Australia
“I worked with Rafaella at ninemsn where she guided us on the most cost effective deployments in order to achieve best SEO results. Rafaella has strong business mind and was instrumental on helping us drive the growth for the year within budget constraints. She is determined, experienced and passionate about SEO.”
Cristine PruferHead of Mobile - Ninemsm
“I had the pleasure of working with Raffaella at Bruce Clay Australia. During that time we worked on several client projects together and it was evident that she is a true search engine marketing professional that excels in all elements of search engine optimisation, Friendly, dedicated, hard working and fun are all words I would use to describe Raffaella in the office environment and combines well with her significant SEO knowledge and experience.”
Grant HiltonSenior SEO Manager - Bruce Clay Australia
“Raff worked at NineMSN providing SEO recommendations across the network. She advised the business on SEO best practices, provided insights on industry trends and identified missing content opportunities within various categories. I had the pleasure of working with Raff at a time of planning and rolling out an SEO strategy for MSN NZ Entertainment – a task which involved restructuring the site, migrating content and applying Raff’s proposed information architecture silo and linking structure based on keyword research. Raff has an excellent understanding and knowledge of how to drive traffic to websites using search and can effectively provide strategic direction and ongoing optimisation guidance.”
Magda GriffithsSenior Product Manager - Ninemsn