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In-House Enterprise SEO Consulting Services

Enterprise Search Engine Optimisation (SEO) services are offered to large corporations who lack the knowledge that is required to perform SEO tasks and prefer to have a dedicated SEO professional to assist.

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In House SEO Consulting Services

Large corporations usually prefer to have someone on staff to manage their SEO work or SEO agencies, in order to assist executives with SEO decisions that require a more extensive understanding. The way my services can help large corporations include:

Dedicated In-House SEO Consulting Services

I offer dedicated in-house SEO consulting services and help companies that require:

  • on-going guidance with SEO projects and onsite collaboration with other teams such as marketing, content, and IT;
  • assistance in project managing their SEO agency;
  • necessary extemporaneous  SEO requests, for example content training for copywriters.

SEO Consulting Assistance for Executives

I can help executives in making informed SEO decisions by:

  • auditing and assessing SEO agencies current work;
  • helping to choose the right agencies during a pitch;
  • providing SEO training to develop a more comprehensive understanding of SEO requirements.

Why Should your Company Work With Me?

  • SEO Expertise
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    SEO Expertise

    Extensive knowledge of the search engine industry, best practices, search engine algorithms. I have a proven track record of success in helping businesses to grow their traffic and revenue.

    Extensive knowledge of the search engine industry, best practices, search engine algorithms. I have a proven track record of success in helping businesses to grow their traffic and revenue.

  • Communicator
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    Communicator

    Experience working with internal stakeholders such as project managers, developers, PR and sales. I have the ability to communicate complex SEO topics for non-SEOs.

    Experience working with internal stakeholders such as project managers, developers, PR and sales. I have the ability to communicate complex SEO topics for non-SEOs.

  • Personable
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    Personable

    I am positive, energetic, and have a strong sense of teamwork by working effectively, respectfully, collaboratively and efficiently with all team members.

    I am positive, energetic, and have a strong sense of teamwork by working effectively, respectfully, collaboratively and efficiently with all team members.

  • Problem Solver
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    Problem Solver

    I recognise hidden problems and probe a variety of sources for answers, look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes.

    I recognise hidden problems and probe a variety of sources for answers, look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes.

  • Collaborative
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    Collaborative

    I have successfully worked with many stakeholders in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.

    I have successfully worked with many stakeholders in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.

  • Honest
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    Honest

    I approach my work with honesty, respect, accountability and transparency. I am true to my word. 

     

    I approach my work with honesty, respect, accountability and transparency. I am true to my word. 

     

  • Data Informed
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    Data Informed

    I can analyse and use data. These skills together, with my intuition and experience, guide business decisions.

    I can analyse and use data. These skills together, with my intuition and experience, guide business decisions.
Read Testimonials from Companies I Worked With
Raffaella is great at search. Sometimes out-sourcing to an agency is the right model for a digital business, and sometimes it pays to “own” it - Raffaella came to news.com.au when we were looking to bring our search spend in-house, and her deep experience in both SEM placement and SEO expertise meant that we drove more traffic than previously at a much lower cost. Raffaella then introduced us to new sources of traffic in the search space to create incremental audience. Her up-to-date knowledge of SEO best practice reaped dividends in a period when Google was making large changes to its algorithms, and her ability to work through these changes with the product, content and analytics teams meant we were able to implement nimbly.- Head of Product at News.com.au -
Raff worked at NineMSN providing SEO recommendations across the network. She advised the business on SEO best practices, provided insights on industry trends and identified missing content opportunities within various categories. I had the pleasure of working with Raff at a time of planning and rolling out an SEO strategy for MSN NZ Entertainment - a task which involved restructuring the site, migrating content and applying Raff’s proposed information architecture silo and linking structure based on keyword research. Raff has an excellent understanding and knowledge of how to drive traffic to websites using search and can effectively provide strategic direction and ongoing optimisation guidance.- Magda Griffiths at NineMSN -
Raffaella is very knowledgeable about SEO. She is professional and extremely thorough in the presentation of her research and analysis. I have enjoyed working with Raffaella and would recommend her to any organisation looking for an SEO expert.- Susie Redfern Content Manager at TAFE -

In-house SEO Consulting Services – FAQs

Why Should One Hire an in-house SEO Consultant?

An in-house SEO consultant acts as one of your employees.  Having a dedicated SEO person that knows your company culture and business process, can help your business achieve your business targets must faster.  This is because the SEO consultant can help with identifying SEO issues, but also in coordinating and providing SEO implementations. Having an SEO consultant in-house is also a cost-effective solution for businesses.

Is it worth hiring an SEO expert?

Effective SEO is a good deal of work. As the Search Engines have matured and the SEO industry has evolved along with them, it is becoming increasingly difficult to be on top of every SEO algorithm update and related factors. Even within SEO, there are different specialisations.  If your company uses an agency, it is crucial to have extensive SEO knowledge to help communication between your company’s stakeholders and external agencies.

Do I need an SEO consultant even if we already have an SEO person?

Each SEO person will have different experiences, skills and strengths. Within SEO there are specialties such as Technical SEO, SEO copywriting etc. Having someone that complements your SEO skillset will be beneficial. Also, many SEOs who work in-house might need extra assistance with many projects and tasks. It is therefore reassuring to know that they will call an SEO expert when required.

Do You Need In-house SEO Consulting Services?

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SEO Services List

keyword research

Keyword Research and Competitors Analysis

Keyword Research and Competitors Analysis are a crucial step to understand your targeted audience and how your website is positioned against competitors. Keywords findings are detrimental pieces of information useful to inform overall SEO strategy.

information architecture

Information Architecture and SEO Strategy

The Information Architecture and SEO strategy document is drafted after the keyword research analysis. This informs how the website needs to be structured and set a business SEO objectives and strategy. It informs what content is needed, and how it should be structed to rank.

seo audit

SEO Audit

The website SEO audit looks at website SEO technical elements, on page factors and user experience issues. SEO auditing a website, involves creating a list of issues that need to be repaired or improved to boost a website’s search engine performance.

pr and social media link building

Link Earning

Inbound links (or backlinks) are one of the essential elements of successful SEO. I can help businesses creating tailored SEO strategies, that together with your content strategy and PR, generate quality links to the website.

content-optimisation

Content Optimisation

Content optimisation involves updating and adjusting on-page copy and coding to make content more appealing to search engines and, by extension, human searchers.

local seo

Local SEO

Local SEO includes configuration of Google My Business as well as other optimisation techniques to ensure that the website ranks for local search results in Google Maps and Google Search Results Pages.

international seo

International SEO

International SEO campaigns, tailor SEO efforts to audiences in different countries and in different languages. This requires a content analysis around users’ behaviours in different countries and languages as well some technical SEO elements.

google penalty recovery

Google Penalty Recovery Services

When websites receive a manual or algorithm penalty, they can recover from it – in most cases. This requires assessing the status of the penalty, creating a removal process and professional advice on how to avoid Google penalties in the future.

seo migration plan

Website SEO Migration Plan

Businesses planning to migrate websites, they must follow an SEO migration plan. SEO works with content and developers to establish a process and a migration plan to be followed during migration to ensure that the new website can improve and maintain current traffic.

seo training

SEO Training

SEO Training is crucial for large business projects and small businesses owners across key stakeholders, influencers, and implementation staff. I offer inhouse SEO training sessions for large organisations as well tailored training programs for small businesses.

analytics and reporting

Analytics and Reporting

Measuring SEO is critical to success. I help businesses to set up analytics and reports to track and monitor website KPIs performance. Data analysis can help develop a business SEO strategy and strategic focal areas.

conversion optimisation

Conversion Optimisation

Increasing your website traffic is important, however increasing the percentage of website visitors who take a desired action either a sale or a lead is the goal. I can help your website to improve conversions, by transforming prospects into customers.