I can assist small businesses with SEO plans that are affordable and transparent. For any small or local business that relies on online leads, search engine visibility is a must.
Small Business SEO Services
Why My SEO Services for Small Businesses Are Different?
My approach differs from many other SEO providers. Good SEO is expensive and requires time, so how can small business still get good SEO services at affordable price? The answer is: businesses need training in order to perform these tasks for themselves until they are financially able to employ professional SEO consultation. My program helps small business owners develop a website that is optimised as well as SEO training, in order to understand what is required once the website is launched.
SEO Services Needed for a Small /Local Business
The program for an existing website includes the services below. Please note that If you are planning a website redesign, you would need to follow the full SEO Redesign process just on a smaller scale.
-
STEP 1. Keyword Research
The aim of the keyword research is to understand your targeted audience, search behaviour and intent. The keyword research shows search volume opportunities and content gaps. It also shows if your website content matches what your audience is looking for, and how you are positioned against competitors.
01
-
STEP 2. SEO Audit
The website audit includes a top level audit of technical, content and backlink factors that affect website’s rankings, traffic, and conversions. It involves:
- Content analysis: according to keyword research findings, this analysis identifies what content is needed on the website to match users demand and intent along with and appropriate use of keywords.
- Technical Audit: This includes an analysis of SEO technical elements that can impact website rankings and traffic.
02
-
STEP 3. SEO Training
This SEO training includes a brainstorming session on ways to procure strong trusted links and how to develop leverage with your off-site activities to obtain backlinks to your site. This training covers mainly aspects of Social Media and PR activities that are relevant to your business in achieving SEO results. It involves 1.5-hour online training and material.
03
-
STEP 4. On-Going SEO Assistance
The main aim of my program is to allow business owners to continue SEO work themselves, however continued SEO assistance can still be offered for new requirements, e.g. new content creation or monthly reports to monitor website KPIs.
04
Small Business SEO Key Areas
Small businesses face many challenges with their digital marketing. They generally have smaller budgets, fewer resources, and weaker brand recognition. To best optimize websites for search engines, small businesses need to focus on the following key areas:
Website Structure
A well-structured, fast, mobile-friendly website is crucial in achieving great results in the Search Results Pages.
Reputation and Credibility
Aquiring things like case studies, portfolios, reviews, and testimonials can help you stimulate business.
Optimised Converting Content
Why a customer should choose your company, needs to come through your content offering.
Local SEO
Local businesses looking for online leads from local traffic require best practices and personalised service.
Content Marketing
Informational blog content allows your website to be front of a wider audience.
Authority & Trust
Quality of content and links are still highly correlated with strong search engine results, hence they are still important.
On Page SEO
Basic on page optimisation e.g. page titles and meta descriptions are paramount.
Social Media & PR
Choose the social network that matches your target audience which is key to building a brand through PR.
SEO for Small Business FAQs
What Do I Need to Consider When Optimising a Website?
The following should be considered:
- Budget. Does your company have the budget to compete with established competitors?
- Time. SEO can take a long time to deliver results, especially in competitive markets.
- Competition from ads. Ads now occupy a lot of screen space.
- High competition. Some search terms are dominated by major brands, and it can be difficult to compete.
How Long Does It Take for SEO Results to Show?
It depends on the industry, location, and competition. Determining results may require some time. The aim of your results should be sales and leads, not rankings.
Do You Recommend SEM?
Organic search visibility can take some time to build, if your business requires results fast, other methods like PPC advertising can deliver quicker results while you work on your SEO strategies.
Why Do I Need SEO for my Small Business?
SEO is certainly a good fit for most businesses, in fact in most cases, search is a great way to be presented in front of potential customers. The question is whether SEO is a good fit for your current requirements in terms of budget, timing, and efforts. Good SEO is not cheap, and with my program I can help you in attaining good SEO by reducing your ongoing costs through training. However, it will require your input and investment when applying website changes, writing content and PR as well as marketing activities after launch. This should support your business growth and provides a reliable SEO consultant to carry on with future endeavours.
Does the SEO Consultant Do Everything for Your Website?
No, while I provide recommendations, business owners need a web developer as well as a person who looks after the content for implementations. I do not write content or manually apply changes to your website.
Need SEO for your Business?
get in touchList of SEO Services
Keyword Research and Competitors Analysis
Keyword Research and Competitors Analysis are a crucial step to understand your targeted audience and how your website is positioned against competitors. Keywords findings are detrimental pieces of information useful to inform overall SEO strategy.
Information Architecture and SEO Strategy
The Information Architecture and SEO strategy document is drafted after the keyword research analysis. This informs how the website needs to be structured and set a business SEO objectives and strategy. It informs what content is needed, and how it should be structed to rank.
SEO Audit
The website SEO audit looks at website SEO technical elements, on page factors and user experience issues. SEO auditing a website, involves creating a list of issues that need to be repaired or improved to boost a website’s search engine performance.
Links Earning
Inbound links (or backlinks) are one of the essential elements of successful SEO. I can help businesses creating tailored SEO strategies, that together with your content strategy and PR, generate quality links to the website.
Content Optimisation
Content optimisation involves updating and adjusting on-page copy and coding to make content more appealing to search engines and, by extension, human searchers.
Local SEO
Local SEO includes configuration of Google My Business as well as other optimisation techniques to ensure that the website ranks for local search results in Google Maps and Google Search Results Pages.
International SEO
International SEO campaigns, tailor SEO efforts to audiences in different countries and in different languages. This requires a content analysis around users’ behaviours in different countries and languages as well some technical SEO elements.
Google Penalty Recovery Services
When websites receive a manual or algorithm penalty, they can recover from it – in most cases. This requires assessing the status of the penalty, creating a removal process and professional advice on how to avoid Google penalties in the future.
Website SEO Migration Plan
Businesses planning to migrate websites, they must follow an SEO migration plan. SEO works with content and developers to establish a process and a migration plan to be followed during migration to ensure that the new website can improve and maintain current traffic.
SEO Training
SEO Training is crucial for large business projects and small businesses owners across key stakeholders, influencers, and implementation staff. I offer inhouse SEO training sessions for large organisations as well tailored training programs for small businesses.
Analytics and Reporting
Measuring SEO is critical to success. I help businesses to set up analytics and reports to track and monitor website KPIs performance. Data analysis can help develop a business SEO strategy and strategic focal areas.
Conversion Optimisation
Increasing your website traffic is important, however increasing the percentage of website visitors who take a desired action either a sale or a lead is the goal. I can help your website to improve conversions, by transforming prospects into customers.